If your business isn’t showing up on Google, it effectively doesn’t exist to the thousands of people searching for your services every single day. SEO — Search Engine Optimisation — is the process of changing that. It’s about making sure that when someone in Worcestershire or your local service area searches for exactly what you offer, your business is the one they find. Not your competitor. Not a national chain. You. The numbers speak for themselves – over 90% of online experiences begin with a search engine, and businesses that invest consistently in SEO see conversion rates nearly nine times higher than those relying on outbound marketing alone. Better still, unlike paid advertising which stops the moment your budget runs out, a well-executed SEO strategy compounds over time — building a level of visibility and authority that keeps delivering long after the initial work is done.
SEO is an overused and often misunderstood term. Search Engine Optimisation is the process of making the most of your digital footprint.
When you call, you get me — not a junior, not an account manager, not an agency markup. I’m a one-person local SEO specialist based in Worcester, working directly with businesses across Worcestershire, Shrewsbury, Herefordshire, and Birmingham. Real local knowledge, fast turnaround, and someone genuinely accountable for your results.
If you have a smaller site and want to boost your visibility gradually this will be ideal for your business!
More time and more complex processes to sustainably support your growth with targeted SEO strategy.
Thi spackage is tailored to expand your visibility, manage targeted growth including competitor targeting, advanced SEO processes and more!
The top tier of package that has a large number of hours, advanced SEO tactics, processes and is designed to support a growing business achieve more than ever!
Ensuring your services USP, Primary catagory and discoverability is full optimised and flowing!
Getting your Google Business Profile right starts with category selection — most businesses default to a broad category like “Marketing Agency” when a more specific one captures far more local-intent searches. From there, we build out your services list with keyword-aligned descriptions, write a business description that reflects how people actually search rather than internal jargon, and set a consistent posting cadence to keep the profile active. We also audit your profile against Google’s own guidelines to catch anything that could be suppressing visibility incomplete attributes, missing service areas, or photos that aren’t geo-tagged. Small details here often make the difference between appearing in the map pack and not appearing at all.
What are users looking for, how do you fit in and what your competitors doing and how can we do better!
We start by mapping actual search intent for your specific service area — not just “plumber Worcester” but the longer, more specific phrases real customers type when they’re close to booking, like “emergency plumber Worcester same day.” We cross-reference search volume with genuine competitiveness, since a keyword with decent volume but ten established competitors already ranking is often worse to target than a lower-volume term you can realistically win. We also look at what your actual competitors rank for that you don’t, using tools like Semrush to find genuine gaps rather than guessing. The result is a shortlist you can act on immediately, not a generic keyword dump.
Making sure your on page content is readable, accessible and in line with Google’s E-E-A-T!
This is about making sure the content on your site actually earns its ranking clear heading structure, service-specific pages rather than one page trying to cover everything, and location signals woven naturally into the copy rather than stuffed in awkwardly. We align content with Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness), which increasingly means showing genuine first-hand knowledge real project examples, specific local detail, author information rather than generic service descriptions that could belong to any business in any town. We also check technical basics like page speed, mobile usability, and internal linking, since even great content underperforms if the page itself is slow or hard to navigate.
Is your info accurate across all listing, directories, website, socials and any other spaces your availability and info is displayed!
NAP stands for Name, Address, Phone and inconsistency here is one of the most common, least visible reasons local businesses lose trust with Google. If your business is listed as “Connah Designs Ltd” on one directory and “Connah Designs” on another, with a slightly different phone number on a third, that inconsistency signals unreliable data and can quietly suppress your local ranking. We audit your listings across the major directories (Google, Bing, Apple Maps, industry-specific directories relevant to your sector) and correct mismatches, then set up new citations where you’re missing coverage entirely. This is unglamorous work, but it’s foundational. Nothing else in local SEO performs well on top of inconsistent NAP data.
When someone uses your service or goes through your “Funnel” do you have feedback, do you have reviews, do you want more?
Reviews affect both rankings and conversion, but most businesses treat them passively — waiting for happy customers to volunteer feedback rather than building a system. We help set up a simple, non-pushy request process at the natural moment a customer is happiest (right after a job’s completed, not weeks later), and provide guidance on responding to every review, including negative ones, in a way that builds trust rather than looking defensive. We also monitor review velocity — a slow trickle of reviews over time reads as more genuine to both customers and Google than a sudden burst, which can actually look suspicious. The goal is a steady, authentic flow, not a one-off push.
Even more valuable than backlinks are Local links! Your market can see you with brands, spaces and companies that they recognise!
Local links a mention from a regional publication, a partnership with another local business, a listing on a chamber of commerce or industry association site carry more weight for local SEO than generic backlinks from unrelated national sites, because they reinforce genuine geographic relevance to Google. We identify realistic local link opportunities specific to your industry and area (sponsorships, supplier relationships, local press, community involvement) rather than relying on generic outreach templates that rarely land. This is slower, more relationship-based work than mass link building, but it tends to produce links that are far harder for competitors to replicate.
No two businesses grow the same way, so why would their SEO look identical? Some businesses thrive on local footfall and regional trust, needing to dominate map packs and “near me” searches in their area. Others are ready to compete on a bigger stage, targeting broader keywords and a wider audience as they expand beyond their local market. And for many, the real growth bottleneck isn’t visibility at all, it’s the technical foundations of the site itself: speed, crawlability, and structure that search engines actually reward. That’s why we don’t offer one-size-fits-all SEO. Instead, we tailor our support around what your business genuinely needs, whether that’s Local SEO, National SEO, or Technical SEO, so every pound you invest is working toward the right goal.
One quick call is all it takes to find out what’s possible. No pressure, no jargon, just honest advice.
SEO pricing varies depending on the level of service and the competitiveness of your market, but as a freelance SEO specialist I offer affordable, transparent packages without the inflated costs that come with agency retainers. Whether you’re looking for a one-off audit, a foundational SEO setup or ongoing monthly support to maintain and grow your rankings, I’ll give you a clear, honest quote based on exactly what your business needs. Get in touch and we’ll find an approach that works for your goals and your budget.
SEO is a medium to long-term strategy, and anyone promising overnight results isn’t being straight with you. For businesses on an established domain, meaningful improvements in rankings and organic traffic can typically be seen within 3 to 6 months of consistent work. For brand new domains, it can take a little longer to build the authority Google needs to see before it starts rewarding your site with visibility. The key is consistency — SEO that is actively maintained and built upon month on month compounds over time and delivers increasingly stronger returns on your investment.
Every SEO project starts with a thorough audit of your current position — looking at your technical site health, keyword rankings, on-page optimisation, content quality, local search visibility and competitor landscape. From there I build a clear, prioritised strategy and get to work on the areas that will make the biggest difference first. As a Semrush Ambassador, I use professional-grade tools to track performance, identify opportunities and report back to you in plain English — no jargon, no confusing dashboards, just a clear picture of what’s happening and what we’re doing about it.
Local SEO is the process of optimising your online presence to appear in location-based searches — the kind people make when they’re looking for a specific service in a specific area. If you want your business to show up when someone searches for your services in Worcester, Herefordshire, Shropshire or anywhere across the West Midlands, local SEO is essential. It covers everything from your Google Business Profile and local citations through to location-specific content and reviews — and for small businesses competing in a defined geographic area, it’s often the single highest-impact marketing investment you can make.
For most small businesses, ongoing SEO support delivers significantly better results than a one-off project. Search engines reward consistency — regular content updates, continued technical improvements, fresh backlinks and active monitoring all contribute to maintaining and growing your rankings over time. A one-off audit or setup is a great starting point, but without continued attention your site can gradually lose ground to competitors who are actively investing in their SEO. I offer affordable monthly retainer packages designed specifically for small businesses, so you get professional, consistent SEO support without the cost of a full agency contract.
