Paid advertising was seen as the easy win, you put money in and you are now the top result. Paying the most doesn’t give you wins, there’s more to it now.
Investing in proper paid advertising strategy is essential if you want to “win”. Having a keyword researched ad stucture and thought out CTAs can be the difference to having leads cost 20 pence per click and £1.20 per click!
Paid advertising was seen as the easy win, you put money in and you are now the top result. Paying the most doesn’t give you wins, there’s more to it now.
When you call, you get me — not a junior, not an account manager, not an agency markup. I’m a one-person local SEO specialist based in Worcester, working directly with businesses across Worcestershire, Shrewsbury, Herefordshire, and Birmingham. Real local knowledge, fast turnaround, and someone genuinely accountable for your results.
This covers keyword research, ads content, structure and the initial launch and first month of on going support is covered.
This is the smallest package for PPC and paid ads support that has 2 hours a month of reviewing your account, performance with account tweaks and performance measurements with a end of month report.
This is for businesses aiming for growth and actionable results! With adjustents, keyword research and more hours a month to help support your campaign.
This is the top level of account support this is covering all deliverables shown as well as a more in depth monthly report with a call too! 9 hours of monthly support!
Running paid ads without a strategy is one of the fastest ways to burn through a budget and see nothing back. As a Semrush Ambassador and degree-qualified marketing professional, I manage PPC campaigns across Google Ads, Bing Ads, Meta (Facebook & Instagram), LinkedIn and Display Advertising — building campaigns that are targeted, data-driven and built around what your business actually needs to grow. Every campaign I run is managed personally by me, which means no junior account managers, no generic strategies and no vague monthly reports you can’t make sense of. Whether you’re looking to drive local enquiries across Worcester and the West Midlands or reach a wider audience beyond the region, I’ll make sure every penny of your ad spend is working with a purpose.
If you have a landing page dedicated to the traffic that paid sources yield, I will review and optimise this for you!
Organic SEO will hugely impact the cost and performance of your ads. I will provide a consult and audit before PPC begins!
I will ensure that the words, ads and terms your ads show up for are and remain focused and accurate to your business!
Monitoring of your bduget, spend and where in your campaign the main voluem is being sourced from!
Knowing exactly what actions your users are doing. This will give you accurate ROI and ROAS stats to make informed choices.
I will tailor a report to needs, wants, requirments. Along with a meeting for me to run through it all and offer expert insight.
PPC costs are made up of two things — your ad spend (the budget you put into the platform) and a management fee for running the campaigns. There’s no one-size-fits-all answer, but as a freelance PPC manager I don’t carry agency overheads, which means more of your budget goes toward your actual ads rather than paying for someone else’s office. Get in touch and I’ll give you a clear, honest picture of what a realistic budget looks like for your goals and your market across Worcester, the West Midlands and beyond. Most agencies will only handle your accounts if the Ads credit exceeds a total, I can handle budgets as low as £100 up to £1,000 a month! However it is worth noting that as the account grows in size and maintenance that the management fees may rise.
I manage paid advertising across Google Ads, Bing Ads, Meta (Facebook and Instagram), LinkedIn and Display Advertising. The right platform depends entirely on your business, your audience and your goals — a local trade business in Shropshire will need a very different approach to a B2B firm in Birmingham targeting decision-makers on LinkedIn. I’ll recommend the platforms most likely to deliver results for your specific situation rather than spreading your budget thin across all of them for the sake of it.
PPC delivers immediate visibility — your ads appear at the top of search results or in social feeds from day one. SEO builds long-term organic visibility that compounds over time but takes longer to see results. For most small businesses, the two work best together. PPC gives you fast traction while your SEO grows, and the data from your paid campaigns can directly inform your organic keyword strategy. As someone who handles both, I can make sure your PPC and SEO are working in the same direction rather than operating in silos.
Wasted ad spend usually comes down to poor targeting, weak ad copy, irrelevant keywords or landing pages that don’t convert. I tackle all of these from the start — thorough keyword research, tightly structured campaigns, compelling copy and ongoing optimisation based on real performance data. You’ll also get transparent reporting so you can see exactly where your budget is going and what it’s returning. No smoke and mirrors, no vanity metrics — just clear results you can actually understand.
Absolutely — local PPC is one of the most cost-effective ways for small businesses in the West Midlands to generate enquiries quickly. By targeting specific locations, search terms and audience profiles, I can make sure your ads are reaching the right people in the right places at the right time. Whether you’re a tradesperson in Hereford, a retailer in Shrewsbury or a professional services firm in Worcester city centre, a well-managed local PPC campaign can deliver a strong, measurable return on investment.
